Bachelor of
Sports Business (Leadership)

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Look beyond fan-filled stadiums and the spectacle of competition and achievement, and you’ll find organisations that drive business, laying the foundations for sporting success. By growing your skills in areas such as marketing, events, operations, administration and management, this industry-recognised qualification will help you break into this dynamic world. Perfect for passionate and ambitious students alike, this degree can be studied online or on campus – giving you more flexibility.

Commence on campus (March 2018) or online (August, September or November 2017). Call us on 1300 302 867 to discuss your study options, or enquire online.

Download the course brochure


On campus: March 2018
Online: Sep, Nov 2017




3Y FT or PT equivalent


On campus & online


The knowledge covered in the Bachelor of Sports Business (Leadership) is based on the business operations of the sports environment - an environment that has transformed dramatically in the past 20 years. 

In Australia the sector has transitioned from being largely semi-professional to its current status as a multi million-dollar corporate industry. A major competitor in the entertainment and leisure markets, sports management is a global field in which Australians have earned an enviable reputation for excellence. 

ACPE is helping to build that reputation by delivering an innovative degree, taught by lecturers with demonstrated real-world expertise to their credit. As an emerging discipline, ACPE's Bachelor of Sports Business (Leadership) brings concentrated focus to the commercial aspects of the sports industry. 

What is involved in Sports Management? 

The course involves learning about how sports businesses operate, with particular emphasis on marketing, management, and administration. Learning outcomes are maximised by the degree’s structure, which tests students’ skills and knowledge in order to emphasise the professional judgement necessary to succeed in the sports sector.

Major study areas -

  • Sports management and leadership
  • Sports marketing and communications
  • Sport and its social context
  • Finance, accounting, and economics

What you'll learn

ACPE’s Bachelor of Sports Business (Leadership) offers a concentrated focus on the commercial aspects of the sports industry. Key topics include sports management and leadership, sports marketing and communications, sport in a social context, and finance, accounting, and economics.

This is a 3 year full time or 6 year part time degree that can be delivered both on campus or fully online.  

The Associate Degree serves as an exit point from the degree after two years (the core studies component) – students graduate with an Associate Degree in Sports Business.

Semester 1

  • Introduction to Sports Business
  • Sport and the Social Context
  • Application of Maths and Statistics for Health and Sport
  • Administration for the Sport and Recreation Industry

Semester 2

  • IT in Sports Business Management
  • Accounting for Managers
  • Marketing for the Sport and Recreation Industry
  • Governance and Policy in Sport and Recreation

Semester 3

  • International Sport Business
  • Asset and Risk Management
  • Sport Recreation and the Law
  • Statutory Requirements for Sports Business

Semester 4

  • Sport and Human Resource Management
  • Health Policy and Politics
  • Leadership in Sport Business
  • Building Relationships in Sports Business

Semester 5

  • Facility and Risk Management
  • Public Relations and Media Management
  • Finance for the Sport and Recreation Industry
  • Research in Action (Sports Business)

Semester 6

  • Economics for Sports Business
  • Preparing for the Sport Industry of the Future
  • Event and Project Management
  • Entrepreneurship in the Sports Industry

Where this degree can take you

Feel confident about your career choice, when you study a Bachelor of Sports Business (Leadership) at ACPE. Want a career as a Sports Marketer? Perhaps you have your eye on an Event Manager position. Maybe working as an Athlete Manager is more your thing. Regardless of where you see yourself working within the sports industry, your qualification from ACPE will be your ticket to success.

Job titles you could hold:

  • Sports Manager
  • Sports Marketer
  • Sports Event Manager
  • Athlete Manager

Further study options:

  • MBA (Master of Business Administration)
  • Sports Business Research
  • Postgraduate studies in sports business

Job Growth Insight


Increase in employment in the Sports Industry in the next 5 years

Meet ACPE Student

I have pursued my passion for athlete management and consultancy with global sports leader IMG and have been involved on a casual basis within the Rugby Union/Rugby League department. At the same time, I also assisted the Tongan National Rugby Union Men and Women's sides at the Youth Olympic Games with basic logistics and assisting coaches, management and support staff where needed.

As I am currently working casually, this has allowed me to focus on an exciting new concept for an online sports website which initially aims to benefit rugby union on a global scale. My passion and vision is to provide a social platform to foster the global rugby community, with the goal of assisting the growth and development of the game and a creating a real sense of 'community'. Stay tuned.

Sam Lloyd-Green
Bachelor of Sports Business
Sam Lloyd Green

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